Nick Davis
DOSM - Marriott
About me
Originally from Greece, I have lived most of my life in Thessaloniki before I started living and working abroad. I have experienced four completely different markets and unique lifestyles in Spain (Marbella), UAE (Dubai), England (London) and Qatar (Doha). This beautiful diversity has allowed me to approach life through various perspectives and angles and feel like a real citizen of the world.
I found my greatest passion in Digital Marketing, advertising and utilization of data analysis to identify market opportunities and maximize revenue potential. After my Master degree in Les Roches, International School of Hotel Management and through my experience in some of the biggest hospitality chains in the market, I managed to appreciate and love to work in both traditional as well as out of the box ways of Marketing.
Currently I am based in Qatar as Senior Cluster Digital & Brand Marketing Manager for Fairmont and Raffles Doha, the two new Iconic Hotel properties of the country (opened during the 2022 World Cup) and I am managing a team of 4 Marketing specialists and 2 agencies.
Seeking a hospitality leadership role as the Head of Marketing in a 5 star establishment, where I can utilize my strategic expertise to drive revenue growth, enhance brand visibility and create memorable guest experiences.
Experience
Cluster Senior Digital & Brand Marketing Manager
|
Pre Opening
| The new iconic
landmark of Qatar
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Managing a team of 4 individual Marketing specialists and reporting directly to the Cluster Director of Marketing and Digital (and in her absence to the Managing Director of both properties).
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Developing 360 marketing strategies & tactics to support revenue & market share goals.
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Drive brand awareness by fully leveraging global & continent marketing programs on property & a destination level.
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Development and execution of Digital/e-commerce & PR plan of 9 restaurants, 2 Wellness Spa and Mice.
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Supervising owned, paid, earned Media, SEO and all digital inclusions of third parties.
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In collaboration with revenue manager ( targeted OTAS) - EXPEDIA TRAVEL ADS)
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Liaise with regional digital field marketing teams to deliver multi-lingual tactical marketing campaigns in all segments.
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Managing & Supervising a total of 12 Social Media Accounts.
Highlights
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Fastest growing and highest engaged Hotel Social Media pages in Qatar for 2023 and 2024 ( Raffles #1, Fairmont #2) and in the top 5 in all Middle east.
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Implementation of highly effective targeted domestic, regional and worldwide social campaigns (managing total 12 Social Media accounts).
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Inclusion in the Top 5 worldwide Hotel Instagram accounts for 2023 (Raffles Doha page) by Forbes Travel Guide.
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Exceeded ADR results 22% above budget. One of the best PR share of voice vs competitors in 2023 exceeding benchmarks by 20%+.
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Exceeded Bars & Restaurants revenues of 31,5% vs budget for Q4 2023 and Q1 2024.
Marketing e-commerce Manager -> Promoted to Marketing
e-commerce & PR Manager
| Pre Opening
-
Managing a team of 3 individual Marketing specialists and reporting directly to the Director of Marketing and Digital (and in her absence to the Commercial Director).
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Implementation of hotel's inventory distribution plan, maintain updated rates and inventory allotments in all electronic channels in a timely manner and promote rate parity throughout the differnet booking channels.
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Responsible for all digital paid campaigns (social media targeting ads, dynamic and reactive google ads and search ads, expedia travel ads etc.).
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Supervising owned Media, Paid ads, SEO and all digital inclusions of third parties - reporting analytics across all digital metrics.
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OTAs and Owned media content management – Supervision of all Social Media property’s channels.
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Execution of brand strategy, hotels positioning & copywriting.
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Working closely with f&b outlets and spa, develops communications and e-commerce tools in order to drive revenues.
Highlights
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Top 5 Social Media pages in Qatar (engagement, growth, reach).
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Expedia travel ads ROI 9:1.
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Implementation of highly effective targeted domestic, regional and worldwide social campaigns (managing total 5 Social Media accounts).
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Highest room/staycation promotion packages in Qatar for Q3 2022. Total revenue: 1,5M QAR.
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Employee of the month - August 2021
Senior Marketing Executive -> Promoted to Assistant
Marketing Manager
| One of the
flagships properties of Marriott in London
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Part of a dynamic 3 persons Marketing team, reporting directly to the Director of Sales & Marketing and the Marriott Regional Marketing Director of London.
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Social Media management and Expedia PPC campaigns.
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Identifying partnership opportunities in collaboration with the DOSM.
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Copywriting & scheduling of new brand photography and videography.
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Development of hotel’s Marketing & Budget Plan together with DOSM, managing and executing tactical campaigns to drive incremental revenue for rooms and f&b.
Highlights
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E-commerce - implementation and execution of PPC campaigns and SEO (additional USD 86,500 of display revenue YOY).
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Most successful Marriott property in London for 2019 in 'Memories Made At Marriott' - MICE Program (total revenue 8,2 M).
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Employee of the month - March 2019.
Sales & Marketing Management Trainee
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Day to day supervision of Social Media and OTAs content.
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Coordination of 3rd party listings for hotel and f&b venues.
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Competitor analysis for market & revenue research.
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Creation and management of email campaigns.
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Participation in Sales calls with Sales team.
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Digital community management (Social Media, TripAdvisor, Google, Booking.com etc).
Highlights
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Implementation of new email campaign templates (bounce rate decreased by 27% YOY)
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Increase of Social Media followers by 52% YOY and ER by 29% YOY
Education
Les Roches International School of Hotel Management -
Marbella, Spain
2016 – 2017
Master degree in Hotel Management, majoring in Marketing & Communications. The Degree combines every managerial aspect of a Hospitality Corporation and produces Hotel Managers.
Aristotle University of Thessaloniki (AUTH) - Greece
2009 -2015
Combined Bachelor and Master's Degree in forestry and environmental engineering, majoring in natural fields and wild fauna.
Certificates
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Advanced Content and Social Tactics to Optimize SEO
by University of California
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Budgeting by Harvard University
by ManageMentor
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Online Marketing PPC Campaigns
by InLearning Linkedin
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Marketing & Communications
by Berlin IBMI
References
It was great to work alongside Michalis and have him as part of our great team. Michalis was my assistant Marketing Manager while I was DOSM in Marriott London Grosvenor Square. He did an amazing job while we were repositioning our hotel in the local market with very creative digital activations and influencer Marketing.
Mahmud Higazy
General Manager - Hilton
Michalis is a motivated, forward thinking person and a modern 'Marketer' with great knowledge of digital and e-commerce Marketing. I would definitely recommend him as he will be a real asset for any team.
Naz Balek
Director of Sales - Waldorf Astoria
I had the pleasure of working with Michalis and he did a marvellous job with some superb marketing activations! Michalis is a great colleague and team member. He is a very organized professional and he is always working with a strategy focusing on his KPIS and ROI.
Khouloud Samaki
Marketing Executive - Raffles & Fairmont
I had the privilege to work with and report directly to Michalis and through his guidance I learned a lot of things related to the field. Apart from my Manager he is also a mentor. His expertise and leadership guided our team through the pre-opening and opening stages of the two Iconic hotels of Qatar, Raffles and Fairmont Doha. He is an amazing leader and working alongside him, is always with structure and plan. He knows how to work under pressure and uplift his team when they need him - definitely a must for a head of Marketing position in any hotel around the globe.
Ian Pask
General Manager - Marriott
A great person to work with apart from a high professional individual. Michalis did a fantastic job as an assistant Marketing Manager in London Marriott Grosvenor Square and I definitely think that he has a bright future in the Marketing hospitality industry.